Bubble Beats - Capstone Project

Bubble Beats - BubbleSynth is a technology that tracks the motion of bubbles by size, movement, age and physical interception which is currently being researched at MIT. Recorded data is transformed into soundwaves, tracked and assigned a sound through a synthesizer in order to produce musical notes or sounds. I created Bubble Beats, an interactive participation game/experience where music can be made simply playing with bubbles. It is recommended for ages 8+ unless under adult supervision. I created the logo with music in mind, taking advantage of the two “B’s” and using a B-flat music note in the design. Color choices based on gender neutral blue and energetic, playful orange.

Collateral - Business cards, letterhead and envelopes final design.

Packaging - The packaging for Bubble Beats is constructed from heavy corrugated cardboard in order to house the product and accessories. This heavy box construction will help avoid damage to the product which includes a bubble machine and tracking eye. I didn’t have access to any teens or young adults on the day I wanted to shoot, so I ended up photographing a friend’s daughter playing with bubbles.

Magazine Ad - The concept behind the magazine ad is that if bubbles create music, the music is in the bubble. I instantly heard the song, “I Got The Music In Me” and pictured a music note inside a bubble, waiting to be popped and a sound would be created.

Web - The web banner below was designed at 300 X 250.

The Bubble Beats Experience is a promotional tie-in with a local car wash. The car wash will have a low power radio transmitter. Customers will be propted to “tune in” to the specified frequency to listen to the music created while they are going through the car wash. I’ve included stand up sign advertising and a vinyl banner on the side of the building. A radio remote could potentially kick this off, with other locations taking advantage of the new technology to draw customers into the business that normally may not frequent it.